Secrets to a Great Sell-Through

Price Your Items to SELL!

  • Price competitively to sell at full price! Everyone has lots to sell, especially infant sizes. 
  • Clothing will be worth less the following season – discount so you are not carrying it home.
  • A good rule of thumb is to price items at 25–35% of the original retail value, depending on the brand and condition of the item. If an item was hardly worn, still has tags, or is a specialty item, consider pricing at 30% of the retail price.
  • If you aren’t sure of the retail value, compare it to the prices of similar items currently online or in stores.
  • If you are struggling to price an item, ask yourself what you would pay for it if you were a shopper. For example, if you value the item at $5, price it at $3.50 or $4 to ensure it sells before Discount Day.
  • Say YES, to discount on your barcode tag – our most successful sellers always discount on Discount Day. If the item is still there at the end of the sale it may be overpriced. You don’t want to carry home armloads of unsold items!

Price Right for Big Earnings!

Benefits of high Sell-Through Rates

High sell-through rates can earn you free registration,  valet check-in, access to shop earlier and early access to registration for the next event!

The KidStuff Sale Team wants each seller to have a high sell-through % rate and make the highest profit for your effort. Tracking this information also indicates to the KidStuff Team the sellers who are pricing, preparing and presenting their gently used items.

The sell-through rate is the number of items sold divided by the number of the items entered into the tagging system. For example, if you sell 149 items out of the 157 items entered into the barcode system – you’ve achieved a 94.9% sell-through rate (149 / 157 = 94.9%). 

If you entered 295 items, brought 275 items and sold 250 items, your sell through rate will be 85% (250 / 295 = 85%). If you had removed those 20 items you weren’t bringing before the cutoff time, you would have achieved a higher sell through rate of 91% (250 / 275 = 91%).

This is why it is especially important to remove / exclude off-season items that you are not bringing to the event. Also, remove any barcodes you didn’t end up using before the system locks and your starting inventory is captured.

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Suzette Decker in the founder and owner of KidStuff Sale. With Suzette’s unique seller/buyer match-making skills that she acquired from her years in real estate, she envisioned a fun and financially beneficial way she could bring families in her community together to buy what they need…and sell what they don’t. Wallah! And the rest is history with more than 25 years and counting serving Kentuckiana families.

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